Burgtheater Wien

Burgtheater Wien

The Burgtheater in Vienna is considered to be one of the most significant stages in Europe and is the largest German-language spoken theater. Herburg Weiland took on the entirety of their visual communication design in 2021 and has since been responsible for the concept and development of campaigns, season previews, program booklets and semi-annual magazines.

Brand design
Visual design and relaunch
Editorial design
Art direction
Art buying

Klaus Maria Brandauer, Tobias Moretti, Mavie Hörbiger, Bibiana Beglau, Sophie von Kessel, Nicholas Ofczarek and 68 other actors form the largest permanent theater ensemble in the world. Commissioned by the Burgtheater, we staged it for the campaign of the 2022/23 season.

With film trailers and out-of-home formats, the theater presents itself as an ambivalent place of infestation and safe haven, where one is invited to enter into dialogue with the ghosts of our time - those that accompany us in peace and those that haunt us. The large-format portraits of the famous theater ensemble in combination with an emotional and personal claim form the foundation of the campaign and its sensational presence throughout Vienna.

Intendant Martin Kušej mIt Spielzeitheft

Four times a year, the Burgtheater presents its extensive repertoire in themed booklets designed by renowned illustrators and supplemented by essays by prominent authors.

The start of the first post-Corona season saw an exciting premiere peak at Europe's largest spoken theater. We accompanied it with the design of the season booklet and a large poster campaign that offered a platform to young artists from the Judith Eisler class at the Academy of Applied Arts. The students’ illustrations complemented [HD1] the season with a unique and diverse visual layer.