Cultural communication

How exactly can theater, music, and art reach their audience? When it comes to cultural communication, content and message are paramount. Developing a brand strategy is particularly delicate and requires the active inclusion of all stakeholders. Contemporary, increasingly digital cultural communication is about close collaboration, deep engagement, velocity and smart ideas.

The Lenbachaus is an internationally-renowned art institution in Munich. Herburg Weiland took on the task of creating their new corporate design, website and signage throughout the museum and continues to craft all of their digital and analog communication materials.

Universal and inclusive. A new design for the Bauhaus Dessau translates the spirit of the legendary Bauhaus into a contemporary visual language. It lays the sustained foundation for all in-house media, provides the logo scheme and signage for the historical Bauhaus ensemble in Dessau, and also brands the new Museum Bauhaus Dessau, opened on the occasion of the national jubilee.

Herburg Weiland designs and produces several publications for cultural institutions and artists, ranging from exhibition catalogs and illustrated books to compendiums.

Red, bold, political, provocative – the corporate design for the Residenztheater was launched in Munich with a big bang. Each year, a rebrush manifests itself in the season booklets and poster campaigns.

An opera’s voice from past to present – a new design for the Staatsoper Unter den Linden in Berlin. Since its reopening, Herburg Weiland has designed season previews, digital content and communication campaigns for special events and program highlights such as “Opera for All” on Bebelplatz and the 450th anniversary of the Staatskapelle Berlin.

Schauspiel Köln is a theater in exile. The new visual identity carries the renewed self-confidence of the theater during its temporary tenure in an industrial park in Cologne Müllheim. Signage, print materials and a revamp of their website were drawn up by Herburg Weiland.

A pilgrimage site for art and architecture enthusiasts: The Goetz Collection presents world-class contemporary art in a venue conceived by Herzog & de Meuron. Visual identity by Herburg Weiland.

Logo, brand and digital design for “Muffatwerk”, a venue for international arts and culture in a hydroelectric power plant in central Munich.

With the Column Hall STOA, the acclaimed painter Bernd Zimmer has initiated a collaborative project composed of contributions from 169 international artists. Both logo and exhibition booklet were designed by Herburg Weiland.

Berlin’s Gallery Weekend has been an integral feature on the international art calendar for several years. A new website showcases this unique format featuring over 50 Berlin galleries.

With its extensive body of contemporary works, the Brandhorst Museum is a central feature of Munich’s art district. Herburg Weiland is responsible for the visual design of various media used for exhibition communication.