Architekturkultur is when clients, architects and the surrounding community share a common vision of the spatial contexts in which they choose to live.

Euroboden is the architectural brand of real estate developers. Reputable names such as David Chipperfield, Peter Haimerl and Arno Brandlhuber attest to the unquestionable significance of their countless projects. The guiding principle, Architekturkultur, coined by the company’s founder Stefan Höglmaier, is reflected across their diverse portfolio.

Brand communication and design create a defined framework to convey the distinct approach and vision of the architect and their clients, individually tailored to fit each project. Elaborately-designed microsites, printed portfolios and animated films were created to present the properties in a customized format. To mark the company’s 20th anniversary, Herburg Weiland was commissioned to design and produce the book “Architekturkultur” which has been awarded several coveted communication awards.

Brand communication
Brand design
Architecture placement
Art direction
Digital design
Editorial design
Film

Awards

Iconic Award
BEST OF BEST in the Communication category for the Euroboden publication “Architekturkultur”
BCM Best of Content Marketing
GOLD for the Euroboden publication “Architekturkultur”
Red Dot Award
Red Dot for the Euroboden publication “Architekturkultur”
ArtDirectorsClub
DISTINCTION in the Corporate Publishing – External Communication B2C category for the Euroboden publication “Architekturkultur”
Deutsche Fachpresse (German Association of Business Media)
“Best Corporate Media Product” for the Euroboden publication “Architekturkultur”