The iconic glass cube, designed by architects Herzog & de Meuron, houses an internationally significant collection of contemporary art. The collection’s focal points range from the Arte Povera of the 1960s to video and media art and the works of young US and British artists. The corporate design developed by Herburg Weiland for the collection contains references to elements of the architectural language and forms an unmistakable communication framework for the collection’s presentation.

Visual identity
Brand design
Cultural communication