The earth is immensely beautiful but safe it is not!

The visual revival of a beloved theater.

The Resi, one of the largest theaters in Germany, is an iconic Munich institution. With Martin Kušej taking over as artistic director, the company was to find a voice of its own and increase its visibility in the public eye – a grand, resounding statement was in the works. A site for artistic reflection on social phenomena – this is the self-image that the institution’s new look should convey.

A new visual identity marks the start of an era. What was previously overlooked in the urban landscape, now has a distinctive presence. A major campaign was launched – red, bold, political, provocative and, above all, instantly recognized, the theater has since been thriving for the past eight years. Artists such as Myrzik and Jarisch, Andy Hope 1830 or Daniel Richter characterize the look of the season booklets, all of which are developed in close coordination with the theater. Throughout this tenure, the visual communication of the Residenztheater has won numerous prestigious design awards.

Brand design
Art direction
Digital design
Editorial Design

Awards

ArtDirectorsClub
BRONZE in the Corporate Publishing category for the Residenztheater’s 2018/19 season booklet
SILVER in the Literature category for the Residenztheater’s season booklet
SILVER in the Literature category for the Residenztheater’s season booklet
DISTINCTION in the Literature category for the Residenztheater’s season booklet
SILVER in the Corporate Design category for the Residenztheater's visual identity
SILVER in the Literature category for the Residenztheater’s season booklet
BRONZE in the Cultural Posters category for the Residence Theater’s launch campaign
BRONZE in the Literature category for the Residenztheater’s program booklets
DISTINCTION in the Cultural Posters category for the Residenztheater’s performance posters

Best German Book Design
“Die Erde ist gewaltig schön, doch sicher ist sie nicht!” for the Residenztheater, shortlist

Red Dot Award
Red Dot for the Residenztheater’s corporate design

TDC58 Type Directors Club New York
“Certificate of Typographic Excellence” for the Residenztheater’s corporate design