Architekturkultur is when clients, architects and the surrounding community share a common vision of the spatial contexts in which they choose to live.
Euroboden is the architectural brand of real estate developers. Reputable names such as David Chipperfield, Peter Haimerl and Arno Brandlhuber attest to the unquestionable significance of their countless projects. The guiding principle, Architekturkultur, coined by the company’s founder Stefan Höglmaier, is reflected across their diverse portfolio.
Brand communication and design create a defined framework to convey the distinct approach and vision of the architect and their clients, individually tailored to fit each project. Elaborately-designed microsites, printed portfolios and animated films were developed to present the properties in a customized format. To mark the company’s 20th anniversary, Herburg Weiland was commissioned to design and produce the book “Architekturkultur” which has been awarded several coveted communication awards.
Photography by Edward Beierle & Jutta Goerlich
Renderings by Filippo Bolognese, Forbes Massie, Darcstudio, Ponnie Images
Illustration by Josephin Ritschel, Vincent Mahé
Printed by Druckerei Vogl